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˜ ˚ΈඤһอഗΙ
家族傳統 ண௪f˼කਗ਼ञλٙդਥԌ 喬治‧武卡辛 (George Vukasin)
coffee by the pound. That entrepreneurial spirit set
the tone for the future.
THE SPECIALIST ቖֻᝂdԨකணɓֳࠦd 加州奧克蘭 (Oakland) 扶輪社社員
新鮮烘焙
咖啡烘豆師
A family tradition, My dad studied criminology and wanted to join the
ᜫɽঐܲᆼᒅ൯fவ၇කן
FBI, but my grandfather tapped him on the shoulder
and said, “You’re going into coffee.” My dad followed
freshly roasted
ɓЗդਥञԌࢪ࿁ෂוɧ˾ٙ ආ՟ٙΆุၚग़މʮ̡ٙ͊ 在全職投入家族事業前,Ңಀ
that path but also made a name for himself in public
port commissioner. ၾኈГࡩܦ֮ψ (Chiapas) ʿ
ԫุeٟਜ˸ʿҧቃٙˀܠf Ըఢ֛ਿሜf service, serving on the Oakland City Council and as
A coffee roaster reflects on a third-generation
business, community, and Rotary 家父本來攻讀犯罪學,қΣ݊ ͙۞̔ψ (Oaxaca) ٙ̈ɹਠ
Today my sister and I run Peerless as the third gen-
eration. We’re proud to still be roasting in Oakland and
的祖父在青少年時期從 ̋ɝᑌԞሜݟ҅dШख़˨שə ԫd˸ଉɝᐝ༆դਥԶᏐᗡf
to be celebrating over 100 years of business in the city
我 塞爾維亞來到美國。˼ ש˼ٙٲၶႭjЫᘱוդ Ңা̘ࣛܰஞɓҢࡁಀ
that supported our family all along. Like generations
M
before us, we’ve been part of Rotary. My grandfather
y grandfather came to the United
States from Serbia when he was a ਥԫุf˨ፋනख़˨ٙτ
ৎڋίʫശ༺ψٙვᘤ
ڿΤʧୗཀٙդਥ ķķ வ
was a member of the first Rotary club in Oakland,
followed by my dad, and then my sister and me.
teenager. He worked in silver mines
ʈЪdШᘤ˴Ԉ˼ϋߏ֠Ⴠd રdШ˼ɰҳԒʮਕdಀ ίࣛԨʔర੬ ķķ ҢΣԟ
in Nevada, but the mine owner, see-
ʔҜᜫ˼ԫνϤΦɢٙ௶ɢ ίෳдᚆ̹ᙄึᔖdԨዄ З༵͏࢝ͪΙϞ˼Τοٙᅺᜀ
ing he was too young for that kind of
Before I joined the business full time, I worked with
labor, pulled him out and had him help in the kitchen an exporter in Chiapas and Oaxaca, Mexico, to under-
ཀಥਕ։ࡰf
ʈЪdکਗ਼˼ሜֻᄼגᏍώf
ࣛd˼ชਗᆠଅޮ଼fவ΅
instead. It turned out he was a great cook, as was my stand the coffee supply chain. I remember visiting a
father, and as it happens, I went to culinary school farm we had featured by name, something that wasn’t
ӚซՑ˼࢝ତၚರᄼᖵdҢ˨
common at the time, and the farmer cried when I
too. Food and coffee run deep in our family. 如今,我與姊姊作為ୋɧ˾ટ ዝᜫҢ࿁ԟԬڮϓவɓʲٙ
ፋɰ݊νϤdϾҢܦ̷ɰආə showed him the label. That gave me a deep apprecia-
ɛࡁପ͛͟হٙชዧf
Eventually, my grandfather moved to Oakland, फɛdΝᐄவʮ̡fҢ
tion for the people who make this work possible.
ᄼᖵኪࣧfߕʿդਥϘʊଉ
California, and that’s where he met my grandmother
and started what became Peerless Coffee & Tea in ࡁଉชІႴٙ݊dʮ̡Ա್ί 我為何如此熱愛這份工作?Ϊ
Why do I care about my work? Because coffee
George Vukasin
ଉಔ࣬Ңࡁૄʘʕf
1924. He chose not to open a restaurant, though many Rotary Club matters. It’s a ritual, a comfort, a connection. It’s a
ෳдᚆආБञԌdԨίவࢭ
މդਥจ່ڢɭf̴݊ɓ၇ᄃ
people urged him to, but instead bought used roasting of Oakland, livelihood for farmers, for our team, and for my family.
equipment. He started selling the product to restau- California It still brings me joy to be part of it.
˕ܵഹҢࡁૄ̹ٙ۬dᛇ
όdɓ΅ᅌᔟdһ݊ɓ၇ஹഐf
後來,祖父搬到加州奧克蘭,
rants and opened a storefront where people could buy Coffee roaster — as told to brianna cook
ίԟ༁༾Ԉख़͎dԨ 1924 ᅅᐄགྷϵϋٙሾԢf ̴༵݊͏eҢࡁྠඟd˸ʿҢ
ϋ௴ͭೌၾࡐˢդਥභʮ
Photography by Andria Lo νΝۃ˾ɛɓᅵdҢࡁɓٜ ࡁૄٙ͛ࠇfਞၾՉʕdЇ
JUNE 2026 ROTARY 13
̡(Peerless Coffee & Tea)fኋ ݊ҧቃٙɓࡰfҢख़˨݊ෳд ʦʥᜫҢชՑတːᛇఃf
၍ࣛεɛɢᅍં˼ක ᚆୋɓࡈҧቃٟٟٙࡰdᎇܝ ɹࠑ͟ Brianna Cook ଣ
jun26-B-Specialist.indd 13 4/30/26 19:30
dШ˼ۍ፯ᒅໄɚ˓ञԌ Ң˨ፋe֒֒ձҢேᘱ̋ɝf ᙲᅂjAndria Lo
24 臺灣扶輪 2026.6

